Becoming Jude

JUDE GUAITAMACCHI
Jude is a trans and non-binary award-winning campaigner, keynote speaker, TEDx talker, content creator and founder of human rights organisation Trans+ Solidarity Alliance. For over 12 years, they have delivered talks and workshops on mental health, resilience, LGBTQ+ inclusion, and gender diversity awareness for global businesses, brands, schools, and universities across over 70 countries. They have delivered training for brands, county councils, care and fostering services, and within the hospitality industry internationally, including private members’ clubs and music venues — as well as consulting on television productions such as the BBC’s I Kissed a Boy.
Their client base include an ongoing partnership with The Soho House Group worldwide, TikTok, Sony, Universal, Paramount, Allianz, Deloitte, Michael Kors, Jimmy Choo, Versace, Kingston University, Aiglon School Switzerland, Marlborough College, St Pauls.
They have made history with several groundbreaking projects and campaigns. In 2025, the Trans+ Solidarity Alliance facilitated the largest meeting of MPs in Parliament by their constituents in LGBTQ+ history which made International headlines including media outlets in the US, South Africa, France24 and UK media including Good Morning Britain, ITV News, BBC News, Sky News, The Guardian, The Independent and LBC. In 2023, they were named one of PinkNews’ Top 21 Activists Globally for spearheading initiatives like the viral trans solidarity campaign #TransYouthAreLoved, featuring over 60 celebrities, including Emma Bunton, Elliot Page, and David Tennant. Jude has championed trans rights through critical briefings in Parliament, attended by prominent MPs and Lords. They broke barriers in the fashion and beauty industry as the first non-binary person to model for a Harrods Beauty campaign, delivering the powerful message: “My beauty is being myself.”
Jude was named an Attitude Magazine 101 Trailblazer, included in The Guardian's Pride Power List, DIVA Power list and won Campaigner of the Year at The Bank of London Rainbow Honours in 2024. Jude uses social media for education and advocacy and was named a TikTok Trailblazer in 2023 and nominated for Voice for Change at the 2024 TikTok Awards. They have collaborated with brands such as Moss Bros, River Island and AllSaints. Through their roles as a speaker, activist, and model, Jude continues to inspire and empower people globally, championing authenticity, resilience and inclusion.
Overcoming significant adversity and mental health challenges in their youth, Jude transformed their experiences into a powerful message of authenticity, resilience, and self-empowerment. Their public speaking journey began with the Amy Winehouse Foundation’s Resilience Programme, where they shared their story of recovery and personal growth in schools across the UK. Throughout their twenties, Jude embarked on a journey of self-discovery, and in 2015 began delivering LGBTQ+ awareness talks to students nationwide. Having grown up under Section 28, their goal was to become the role model they needed when they were at school. Their compelling storytelling has earned widespread acclaim from figures such as Dame Kelly Holmes, who named Jude a personal hero, and Dannii Minogue, who praised their achievements. Deloitte described their talks as “among the best they’d heard,” while Allianz Commercial highlighted Jude’s ability to help others embrace vulnerability and authenticity. With every talk, whether addressing addiction, mental health, or the LGBT+ community, Jude delivered the same powerful message: the path to happiness is not found in abandoning yourself, but in staying true to who you are.



