Becoming Jude
Jude is a trans and non-binary, award-winning campaigner, speaker, and the founder of the Trans Solidarity Alliance. For over 12 years, they have delivered talks and workshops on mental health, LGBTQ+ inclusion, and gender awareness to leading global businesses, brands, schools, and universities, reaching audiences in over 74 countries. Their client base includes Deloitte, Soho House, TIkTok, Michael Kors, and Universal, among others and renowned educational institutions such as Aiglon College and Marlborough College.
Overcoming significant adversity and mental health challenges in their youth, Jude transformed their experiences into a powerful message of authenticity, resilience, and self-empowerment. Their compelling storytelling has earned widespread acclaim from figures such as Dame Kelly Holmes, who named Jude a personal hero, and Dannii Minogue, who praised their achievements. Deloitte described their talks as “among the best they’d heard,” while Allianz Commercial highlighted Jude’s ability to help others embrace vulnerability and authenticity. With every talk, whether addressing addiction, mental health, or the LGBT+ community, Jude delivered the same powerful message: the path to happiness is not found in abandoning yourself, but in staying true to who you are.
Jude began their public speaking career with the Amy Winehouse Foundation’s Resilience Programme, sharing their story of recovery and personal growth. In 2023, they were named one of PinkNews’ Top 21 Activists Globally for spearheading groundbreaking initiatives like the viral trans solidarity campaign #TransYouthAreLoved, featuring over 60 celebrities, including Emma Bunton, Elliot Page, and David Tennant. Jude also co-organised the #LwiththeT campaign, inspiring solidarity movements and global advocacy for trans rights. They made history with the Trans+ Solidarity Alliance by chairing the first all-trans panel in UK Parliament, attended by MPs and Lords.
In 2024, Jude won Campaigner of the Year at the Bank of London Rainbow Honours and was nominated for Voice for Change at the TikTok Awards, further solidifying their impact as a global advocate for inclusion. As the founder of the Trans+ Solidarity Alliance, Jude has championed trans rights through critical briefings in Parliament, attended by prominent MPs and activists. They broke barriers in the fashion and beauty industry as the first non-binary person to model for a Harrods Beauty campaign, delivering the powerful message: “My beauty is being myself.” They have collaborated with brands such as Moss Bros, River Island and AllSaints. Through their roles as a speaker, activist, and model, Jude continues to inspire and empower people globally, championing authenticity, resilience and inclusion.
JUDE GUAITAMACCHI
